Diam adalah caraku...

Diam adalah cara aku. Apa yang terungkap dalam puisi diatas merupakan intepretasi apa yang sedang berlaku dalam ruang hati ini. Hari ini merupakan hari yang telah membenarkan aku untuk berkata sesuatu. Diam aku bukan sesuatu yang biasa. Terlalu susah untuk aku ungkapkan. Kerana sehingga kini terasa aku tidak mengerti apa yang sedang berlaku dalam diri ini. Bila aku melihat puisi diatas, aku mengatakan pada diri aku, alhamdulillah kerana ada juga satu medium yang dapat resonate dengan apa yang sedang berlaku dalam diri ini. Susah untuk menggambarkan kerana diri ini tidak mampu berkata apa-apa jika bersemuka, akan tetapi bila di ruang aku tersendiri, iaitu melalui penulisan, jari ini mampu menghasilkan satu karya yang dengan harapan dapat menyentuh hati dan menerangkan yang mana selama ini kabur dalam kabus ego, angkuh dan amarah. Apa yang mampu aku lakukan adalah mengharapkan sesuatu yang terbaik berlaku dalam segala kekalutan yang berlaku dalam hidup mu.

Harapan yang tiada henti, cuma mengharapkan semua yang baik-baik sahaja berlaku bermula dari ini sehingga penghujung hayatmu. The thought of having you continuing your life as good as before is enough for me. Aku cuma mahukan yang terbaik untuk kamu. Jalanilah kehidupan dengan penuh gembira, penuh makna dan penuh berkat. If you do, it means that everything is fine on your side and Alhamdulillah. That is enough for me. Benar, ada sesetengah orang dia lebih selesa untuk meluahkan perasaan melalui penulisan berbanding secara lisan. Hal ini kerana ada perkara yang tidak terungkap jika menggunakan lisan sahaja. Aku berkata begini kerana aku merupaka salah seorang yang mempunyai masalah yang sama. Susah mengutarakan sesuatu hanya dengan berkata-kata. Aku merasakan aku ingin dia membaca satu muka surat yang ingin aku ungkapkan dahulu baru dia mengatakan respond. Kenapa?? Kenapa aku kata berkata begini because nowadays, people only hear but never listen. I know you understand, if you do, now you understand why i like writing more than talking. 

Akan tetapi, pada penghujungnya, aku meminta maaf. Aku terlalu banyak kekurangan. Terlalu banyak kekurangan terlaku banyak kekurangan. Aku minta maaf dan maaf...

Tips for Exporting

1EXPORT POTENTIAL
To be successful you must first decide if the export business is for you. Ask if your company, the management as well as owners of the company are committed towards exporting and if your company’s products/services are ready for the export market.

2EXPORT READINESS
Review your company’s current resources; do you have the financial resources, staff dedicated to exports, suitable sales literature, business card, price lists, website and Intellectual Property (IP) registration. Are you registered with MATRADE so you receive information about market opportunities, export promotion events, seminars and workshops to educate you about exporting? Use business tools such as SWOT Analysis, PEST Analysis, Porters Five Forces to assess internal and external factors that affects your business and your competitors. 

3SELECT PRODUCT AND TARGET MARKET
Understand the market’s rules of doing business, particularly on issues such as duties and paperwork. You may also want to visit the market and/or your prospective distributors/representatives. By doing so, you may have the advantage of learning first hand potentials of the market through appointments with prospective customers. 

4RESEARCH YOUR OVERSEAS MARKET
Identify your product and target market and gather data to plan for your export. Market research will help you to identify the right target market, competitors in the market, customers, distribution channels and the best way to promote your product. Visit MATRADE’s Business Information Centre which provides comprehensive materials including online databases to help you in your research. Contact MATRADE’s overseas office to get information about the market. [Watch Video]

5EXPORT BUSINESS PLAN
Planning is essential to any organisation. Before embarking on an all-out marketing plot, it is vital for companies to draw up an export business plan as this document can support a loan application, outlines in detail the direction of the business, describes the strengths of the company – and more importantly – helps to set a value to their business. In fact, without proper planning, companies are more likely to fail – expensively. 

6SALES AND MARKETING
Sales and marketing allows your customers to be aware of your business as well as your products or services. It is through sales and marketing that people know what your company has to offer. Many chooses to extend their marketing efforts simply because ‘continued marketing tactics’ trawls customer’s interests in season specials, promotions, new products and/or services. An effective marketing is bound to set your business apart from other competitors. 

7SELECT DISTRIBUTION CHANNELS AND MARKET ENTRY STRATEGIES
This is also an integral part of exporting, as distribution channels are the necessary links that ensures the manufacturer’s goods reach the end users – be it direct exporting or indirect exporting. Some companies may share the same reasons for entering the export business, the market entry strategies and path taken may vary from one to another. 

8EXPORT PRICING
Companies must identify the most appropriate export pricing mechanism for their business. As pricing generates revenue for the company, it is important to learn how to effectively choose a pricing strategy so that profit margin is maximised, resources are optimised, and sales volume are amplified. 

9FORMALISE DISTRIBUTION AGREEMENT
Formalising a distribution agreement between the exporter and the country’s distributor (overseas buyer/importer/reseller) is vital as this avoids any future misunderstandings. The distribution agreement sets out clearly the duties and responsibilities of each party. 

10SECURE EXPORT ORDERS
This is an important element for any company that wishes to retain their customer loyalty and sustain their business presence. A typical order cycle would normally end with securing orders and, in most cases, re-ordering. Since the survival of a business hinges on sales, it is important to negotiate and follow-up with your customers to get orders secured. 

11EXPORT TRANSACTIONS AND DOCUMENTATIONS
You will need to know the export documentations required to export your products or services, as this may differ according to certain industries and/or international markets. Having a proper and accurately completed export documentation is vital as it avoids delays in processing and port clearance. Any delays in shipment will affect customer loyalty and your business credentials. 

12MONEY MATTERS
Having a good understanding of the various methods of payment settlement is essential to ensure that you select the most appropriate terms of payment for your business transactions and that you receive payment for it. This is a crucial element in the export business as you will need cash to purchase the goods or services in order to manufacture and deliver to your customers. You will also need to have a good understanding in exchange rate volatility as fluctuations can affect profitability and pricing. 

Taken from: matrade official website